The Services Productization Trap: When “No-Brainer” Packaging Kills Your Best Revenue Stream
The Services Productization Trap: When “No-Brainer” Packaging Kills Your Best Revenue Stream Author: Bart Driscoll I recently caught up with Jyothsna Diaz, founder of #Runway Digital Media, and our conversation hit on a critical question leaders often miss: “How much” productization of my services is the right amount? Jyothsna’s team built valuable IP—accelerators for campaign […]
